Theatr Iolo launches official TikTok channel to engage teenagers in the magic of theatre.
Theatr Iolo, the children and young people’s theatre company based in Cardiff, is thrilled to announce the launch of their official TikTok channel, aimed at bringing the magic of theatre to a whole new audience of young viewers.
With over 1 billion active users worldwide, TikTok has quickly become one of the most popular platforms for engaging with audiences aged 13 and over. Theatr Iolo aims to connect with young people in a fun and interactive way, by sharing exclusive content that showcases the creativity and talent of the performers, creatives, backstage crew and office staff.
Through their TikTok channel, Theatr Iolo will be sharing behind-the-scenes footage, sneak peeks of upcoming shows, interactive challenges, tutorials, and much more. TikTok users will also get the chance to learn more about the Theatr Iolo team members and the fun behind the scenes. The goal is to inspire and entertain young people and families with a love for the performing arts, while also showcasing the incredible work that goes into creating memorable theatre experiences.
"We believe that the digital space offers endless possibilities for sparking creativity and imagination, and we can't wait to share our love and passion for theatre with people all over the world. Our TikTok channel will show teenagers and young people, the number of industry professionals it takes to create our shows and highlights the amount of employment opportunities the theatre industry has to offer.”
Lee Lyford, Artistic Director
Theatr Iolo, who make work for children aged 0-16, were inspired to create an account by Teejay, the company’s Creative Apprentice, and Menna, their Social Media Intern. Working to support the company with reaching new audiences, the pair identified the potential for engaging teenagers on the platform and curated content designed to appeal to them. This collaborative approach forms part of Theatr Iolo’s ongoing work to consult with young people on their programme of work, in order to ensure that young voices are at the heart of the company.
TikTok users can follow Theatr Iolo @theatr.iolo